Is your business's online reputation disparaged? How will you mend it then? It is almost like hiding a dead body. How is it possible? You have to hide it in the 3rd page of Google SERP (Search Engine
Results Page). This is a joke nevertheless. In fact, you can find many such jokes doing the rounds over the internet.
Now, let's check some serious reputation management stuff. What should a reputation management company do if one of its clients has been punched right and left jaime restrepo carmona
in the online world? You may be thinking - What that might possibly mean? Every business has its peer. If a business is doing well, the easiest way to pull it down is through harming its reputation. How to do it? Just post a consumer feedback against your competitor company on review and complaint sites such as PissedConsumer.com or RipoffReport. Such feedback can do enough harm to the concerned company's reputation. T is because no one is going to jaime restrepo carmona
review whether the allegations are correct. When such a consumer feedback is posted, your business's reputation gets maligned. What should you do now? Is there any way out? This is the time when you require a professional for managing your reputation.
In fact, a major chunk of the companies that are managing reputation are thriving
on such maligning of reputation. In fact, just search for a reputed reputation management company on Google and you will get many SERPs. In fact, with increased penetration of internet in the households and enhanced popularity of online presence of Small and Medium sized Businesses (SMBs), popularity of reputation management is increasing at a rapid rate.
Now, let us get into more details about the segmentation of clients done by the reputation management companies:i. Proactive
There are many people in the world, especially those who are very finicky about their reputation in public, who always seek to keep their reputation clean. Celebrities come in this segmentation.ii. Reactive
These types of clients belong to that category of businesses who look for agencies managing reputation only after getting into any kind of trouble. Suppose a company is facing online reputation threat in the search engine. Whenever, someone is typing the business name of a company, the negative customer feedback is showing up on top of the Google SERP. This is when these companies search for a reputation management company.
It has been seen that public feedback forums can be of great help for businesses. However, this helpful forum can become your nemesis if you don't keep close watch on it on a regular basis. Consumers keep posting their experience there. In many cases, competitors also post fake reviews or feedbacks there. If you are not watchful enough, your reputation can get adversely affected.A reputation management company should provide the following services:
1. Keep a watch on the online activity of target audience in targeted forums, review sites and other online discussion forums.
2. Bring the complainant to the website of business. This will help the business to address the problem in a better way.
3. You should entertain negative comments too. Don't just delete it. Address the problem and try to help the consumer out of the problem, if it is genuine.4. When the problem is solved, ask the customer to publish a follow up post.
These are the most important services that should be offered by a reputation management company.